2019
DOI: 10.1016/j.abrep.2019.100196
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E-liquid-related posts to Twitter in 2018: Thematic analysis

Abstract: Introduction E-liquid is the solution aerosolized by e-cigarette devices to produce vapor. Continuously evolving e-liquids, and corresponding devices, can affect user experiences associated with these products. Twitter conversations about e-liquids can capture salient behavioral, social, and communicative cues associated with e-liquids. We analyzed Twitter data to characterize key topics of conversation about e-liquids to inform surveillance, and regulatory efforts. Methods … Show more

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Cited by 29 publications
(23 citation statements)
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“…Our findings suggest that topics discussed on Twitter about IQOS largely conform to previous characterizations of other emerging tobacco products (e.g., ENDS) [ 19 , 21 , 24 , 25 ]. Similar to studies of Reddit [ 9 ] and Twitter examinations of e-cigarette discussions [ 26 ], we found that marketing-related IQOS posts were a key driver of IQOS content in our corpus.…”
Section: Discussionsupporting
confidence: 73%
“…Our findings suggest that topics discussed on Twitter about IQOS largely conform to previous characterizations of other emerging tobacco products (e.g., ENDS) [ 19 , 21 , 24 , 25 ]. Similar to studies of Reddit [ 9 ] and Twitter examinations of e-cigarette discussions [ 26 ], we found that marketing-related IQOS posts were a key driver of IQOS content in our corpus.…”
Section: Discussionsupporting
confidence: 73%
“…The promotion of e-liquid flavors through images, detailed flavor descriptions, and appealing product packaging was common and is supported by other social media–based investigations [ 50 , 51 ]. E-cigarette users commonly report the importance of flavored e-cigarette products in facilitating smoking abstinence and enhancement of their vaping experience [ 52 ].…”
Section: Discussionmentioning
confidence: 76%
“…The boundaries between owned, paid, earned, and shared content have become increasingly more blurred [ 68 ], with evidence suggesting influencers are being used to circumvent social media policies [ 69 , 70 ]. In the absence of regulations controlling online promotions and formal gateways restricting access to content, posts on social media platforms such as Twitter can reach and potentially influence both e-cigarette users and nonusers alike [ 51 ]. Exploring opportunities to further restrict the commercial promotion of these devices (ie, unpaid promotion from commercial accounts) on Twitter and other social media platforms is required, and working with social media platforms to voluntarily employ these restrictions is one possible solution [ 71 ].…”
Section: Discussionmentioning
confidence: 99%
“…13 Evidence from social media, including a study of Twitter (Twitter, San Francisco, California) posts in 2018 suggested that marijuana was one of the most popular topics in discussions of e-cigarettes. 14 Together, there is evidence that, although vaping of marijuana oils is not as common as vaping of nicotine, it, nonetheless, is widespread and overlaps with nicotine use.…”
Section: History Of E-cigarettesmentioning
confidence: 99%