E-marketing in hotel businesses: A survey on four and five-star hotels in Konya

Abstract

Electronic marketing (e-marketing) means introducing produced goods and services on web environment and carrying out marketing activities in this environment. E-Marketing provides direct communication between accommodation organizations and customers by means of Internet. The aim of this study is to determine how and to what extent four and five-star hotels operating in Konya use Internet resources. Face to face interview method is used as data collecting tool. In this context, interviews composed of 24 questions are made with sales managers and sales representatives of nine four and five-star hotels in Konya. As a result, it has seen that, for advertising and publicity, hotels use their own web sites and for emarketing activities, they mostly use social networking sites.