e-Marketing in the Hotel Industry: Marketing Mix Strategies

Siakalli, Michailina; Μασούρας, Ανδρέας; Papademetriou, C.

doi:10.1007/978-3-319-33865-1_15

Cited by 9 publications

(4 citation statements)

References 6 publications

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“…Based on the results of data analysis using SmartPLS obtained p value of 0.144> 0.050 so it can be concluded that Customer Oriented has no significant effect on Customer Loyalty, an increase in the Customer Oriented variable will have an insignificant effect on increasing the customer loyalty variable and a decrease in the Customer Oriented variable will have an insignificant effect on decrease in customer loyalty variables. This result is not in line with the research conducted by Siakalli et al (2017); Singh et al (2018); Sheikh et al (2018) that Customer Oriented has a positive and significant effect on Customer Loyalty.…”

Section: Relationship Between Customer Oriented and Customer Loyaltycontrasting

confidence: 76%

“…According to research conducted by Adwan et al (2019) stated that an increase in Customer Loyalty will encourage an increase in the Business Performance variable. Meanwhile, research conducted by Peštek et al (2010); Rather et al (2017); Salem et al (2013);Siakalli et al (2017); Singh et al (2018) states that an increase in the Customer Loyalty variable will encourage an increase in the Business Performance variable. According to research conducted by Kandampully et al (2000) stated that Customer Loyalty has a significant influence on the Business Performance variable.…”

Section: Relationship Between Customer Loyalty and Business Performancementioning

confidence: 99%

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The Role of e-marketing and Customer Oriented on Business Performance Through Customer Loyalty and Hotels Competitive Advantage

Hutagalung

Sinaga

Tan

et al. 2020

JIMK

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The purpose of this study is to analyze the relationship between e-marketing and customer loyalty, competitive advantage, business performance, either directly or through customer oriented and customer loyalty mediation. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted in the population in this study were all in Banten Province, namely 442 hotels. While the sample unit is the Banten Province hotel, which is 158 hotels. While the sample selection method uses non-probability sampling methods. Data collection in this study was carried out using an online questionnaire. After the questionnaires were sent to the respondents as many as 158 questionnaires, the next step was to evaluate the returned questionnaires, namely the questionnaires that returned 132 and did not return totaling 26 questionnaires. significant effect on competitive advantage, e-marketing has a significant effect on business performance, customer oriented has no significant effect on customer loyalty, customer oriented has no significant effect on competitive advantage, Customer Oriented has no significant effect on business performance, customer loyalty has a significant effect on business performance, competitive cdvantage has no significant effect on business performance, e-marketing has no significant effect on business performance through customer loyalty, e-marketing has no significant effect on ada business performance through competitive advantage, customer oriented has no significant effect on business performance through customer loyalty customer oriented has no significant effect on business performance through competitive advantage.

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Section: Relationship Between Customer Oriented and Customer Loyaltycontrasting

confidence: 76%

Section: Relationship Between Customer Loyalty and Business Performancementioning

confidence: 99%

The Role of e-marketing and Customer Oriented on Business Performance Through Customer Loyalty and Hotels Competitive Advantage

Hutagalung

Sinaga

Tan

et al. 2020

JIMK

View full text Add to dashboard Cite

show abstract

“…The author explains how brand loyalty and the customer loyalty gets influenced by digital advertisement. Siakalli and Masouras (2016) [2] investigated the use of e-marketing strategies in the hotel industry in Cyprus. They found that hotels in Cyprus do not fully exploit the e-marketing capabilities and recommend that hotels implement more comprehensive e-marketing ~ 41 ~ strategies in order to innovate their products and attract more customers.…”

Section: Review Of Literaturementioning

confidence: 99%

Influence of digital marketing in hospitality sector: A study with reference to hotel industry

2024

Int. J. Tourism Hotel Manage.

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Since the Internet became a part of life, life has become easier. When it comes to the Hotel industry, they generally maintain a website for showcasing the services and facilities they provide. They started planning to market their website, establish their online presence, and establish their brand online. This study explains how the Hotel industry was able to promote the services online to gain the support it needed. Also, customer preferences are analyzed, which assist the hotel industry to make a choice between social media and conventional media. Study results show that the factors like Images and Offers influence people's behavior on hotel's websites. Additionally, the study focuses on the factors that influence people to become loyal customers, which include the hotel experience.

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“…According to Siakalli's, (2015) research, the use of e-marketing in the hospitality and tourism industry opens up a whole new market for the sale of hospitality and tourism-related collegiate degrees. It has been demonstrated that many young adults choose the tourism and hospitality sector.…”

Section: Em-2023-4848mentioning

confidence: 99%

Assessment of Marketability of Tourism Management and Hospitality Programs of the Select Private College

Pabelona

Alcantara²

2023

int.jour.sci.res.mana.

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The study aimed to assess the status of Tourism Management and Hospitality programs of the Select Private College in Negros Occidental in relation to the 7 P’s of marketing mix elements namely: product, price, place, promotion, people, process, and physical evidence. The research also sought to identify the strengths, weaknesses, opportunities, and threats through SWOT analysis and the problems and issues encountered by Tourism Management and Hospitality Programs of the institution. To meet the research objectives, 265 students taking BS Tourism Management, Diploma in Travel & Tours Management, Diploma in Hotel & Restaurant Management, and Diploma in Culinary Arts programs were used as participants of the study. The descriptive survey research design was employed in gathering the data, which was collected from a self-made survey questionnaire. The statistical applications used in analyzing the data were the mean, frequency and percentage. It is concluded in this study that students assessed the current status of Tourism Management and Hospitality programs with regards to the 7 P’s of marketing mix elements as fair and so the researcher find necessary actions and strategies to work on with the improvement of all the elements. Also, the SWOT analysis conducted reveals that there are more strength in the school than its weaknesses and more opportunities than threats.

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e-Marketing in the Hotel Industry: Marketing Mix Strategies

Cited by 9 publications

References 6 publications

The Role of e-marketing and Customer Oriented on Business Performance Through Customer Loyalty and Hotels Competitive Advantage

The Role of e-marketing and Customer Oriented on Business Performance Through Customer Loyalty and Hotels Competitive Advantage

Influence of digital marketing in hospitality sector: A study with reference to hotel industry

Assessment of Marketability of Tourism Management and Hospitality Programs of the Select Private College

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