E-marketing under the adverse selection environment: model and case study

Yong, Pan

doi:10.1504/ijnvo.2014.065076

Cited by 4 publications

(2 citation statements)

References 36 publications

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“…The promotional messages sent out to online shoppers should be unique to ensure fresh and appropriate differences from competitors to boost trust and develop online connections. E-commerce websites were utilized by a significant portion of internet users just for product investigation rather than actual product purchases [44]. While businesses tend to capitalize on the ease of use provided by online environments and their attraction to customers, they must create goods and services that guarantee extra applicable benefits [45].…”

Section: Segmentationmentioning

confidence: 99%

Maximize The Use of Internet To Improve Sales of Small Businesses: Evidence from Indonesia

Isferianto Ruswandi,

R A Khaeru Ahmadi

2023

TSSJ

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In today's digital era, businesses must harness the internet’s full potential to improve their sales and remain competitive. Unfortunately, not all small businesses in Indonesia can improve their sales on internet. An official survey by APJII (Indonesia Internet Service Provider Association) found that estimates of sales growth of small businesses using the internet are not maximal, and some of them haven’t grown in sales. On the other side, case studies showcasing successful internet-driven sales technique implementations. Therefore, this study analyzes how small businesses can maximize internet use to optimize their sales performance and explores strategies and best practices. A comprehensive analysis of literature, secondary data, usage and user behavior of the internet in Indonesia was used. By understanding and applying the insights presented in this research, small businesses have the ability to take advantage of the internet and achieve considerable increases in their sales figures.

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Section: Segmentationmentioning

confidence: 99%

Maximize The Use of Internet To Improve Sales of Small Businesses: Evidence from Indonesia

Isferianto Ruswandi,

R A Khaeru Ahmadi

2023

TSSJ

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“…The promotional messages distributed to online shoppers should be original to ensure differentiation from competitors, new, and suitable to enhance trust and build online relationships. Pan [79] found that many internet users used e-commerce platforms to research products and not buy them due to quality information and prices. While companies tend to commercialize the convenience granted by online environments and their appeal to consumers, they fail to provide products and services that guarantee additional valuable benefits [75].…”

Section: Marketing Content Segmentationmentioning

confidence: 99%

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Rosário

Raimundo

2021

JTAER

141

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E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

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