E-Marketplace Acceptance of MSMEs in Bali Based on Performance Expectancy and Task Technology Fit

Abstract

Micro, Small, and Medium Enterprises (MSMEs) plays an important role in a country's economic growth especially in those developing countries. Nonetheless for this industry to continue grow and sustain, entrepreneurs need to be actively involved in emarketplace as many consumers now prefer to do online purchases or transactions since it is convenient. Thus, this paper aimed to study the e-marketplace acceptance in terms of performance expectancy and task technology fit by the entrepreneurs in selected provinces of Bali. The questionnaire of this study was distributed among 100 entrepreneurs from Gianyar, Denpasar and Badung. Data from the questionnaire were analyzed using and IBM SPSS software and SmartPLS software. Analysis of the results showed that performance expectancy had positive influence towards the entrepreneurs' intention in adopting e-marketplace with p = 0.010 and t-statistic = 2.617. However, there was no significant impact of task technology fit towards acceptance of e-marketplace by the entrepreneurs with p = 0.234 and t-statistic = 1.197.

Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India

“…Studies show a significant link between PE and e-commerce adoption (Venkatesh et al, 2003). The impact of PE on EM adoption has also been scrutinized (Wang et al, 2006;Büyüközkan, 2004;Subawa et al, 2019;Wijaya & Handriyantini, 2020). According to Wang et al, (2008), increased PE is associated with a stronger behavioural intention to utilize EM.…”

“…FC is defined as the seller's perception of the availability of resources and assistance in utilizing technology (Davis, 1989;Yu, 2012). FC is critical in that it influences the adoption of e-commerce Mzee et al, 2015;Subawa et al, 2019). Factors that support EM are: familiarity with online business processes and well-developed technical infrastructure, which are included in this construct (Prihastomo et al, 2018).…”

Dynamics of single candidate in election of regional heads

“…The involvement of third parties in the procurement of electoral infrastructure and campaigns in particular mostly came from small-scale entrepreneurs. Subawa & Mimaki (2019) in their research found that micro, small and medium enterprises (MSMEs) play an important role in various sectors, including the role in procuring campaign props. Based on the author's observations, the community movement to campaign for the existence of empty boxes has not been included on social media.…”

Local brand franchise competition in the disruption era

“…Strictness in selecting prospective franchise buyers, conducted with conventional methods, and familiarising with the buyer characteristics, is not entirely performed online. Subawa and Mimaki (2019) examined micro, small and medium enterprises (MSMEs) based on the importance of small business implementation and information technology in developing markets through emarkets. Brochado et al (2018) stated that local brand franchises' development is a mixture of traditional and instant business patterns.…”