The future of America's global competitiveness depends upon a well-educated, technologically literate workforce. However, if proactive measures are not taken in the near future, the United States will face a serious shortage of scientists, engineers, technologists, and mathematicians because high school students, especially those from underrepresented groups, are increasingly losing interest in these subjects. The key in reversing this trend lies in our ability to promote science, technology, engineering and math (STEM) subjects and professions in a more socially relevant, real-world context and to recognize the differences in learning styles and self-efficacy between males, females and minorities. In an effort to increase the number and diversity of students pursuing engineering related majors, the University of North Carolina at Charlotte has adopted a comprehensive and integrated approach involving three separate National Science Foundation (NSF) funded projects. Together, the projects are designed to raise the engineering awareness of middle and high school students, teachers and guidance counselors.