“…For example, Abels (1996) discusses the e-mail reference interview, Radford (2006 focused on interpersonal communication during the chat-based reference encounter, and Curry (2005) summarized the literature on the reference interview in the electronic setting. Others focused attention on the conceptualization and exploration of digital reference, and while some emphasized the need to develop new frameworks (Lankes, 2004(Lankes, , 2005 and measures for digital reference (Hernon & Calvert, 2005;McClure, Lankes, Gross, & Choltco-Devlin, 2002;White, 2001), most "evaluations of virtual reference services utilize similar measures to those of traditional reference" (Shachaf & Horowitz, 2008, p. 124). Scholars of virtual reference rely heavily on traditional reference research, as they make an effort to understand why and "how digital reference is different from traditional library-based reference research" (Lankes, 2005, p.321-322).…”