“…Moreover, dealing with civic communication about collective decisions, rhetorical scholars often apply a normative view of the texts they study, “typically ascribing a potential social function to them and asking whether they are apt to have a positive or negative function in relation to concepts of democracy, societal cohesion, and the like” (Kjeldsen, 2021, p. 5). A normative tilt is also common to environmental rhetoric scholarship, as many scholars intend their research to contribute to improving the quality of public discourse and decision‐making affecting the environment (Cox, 2007; Cox & Depoe, 2015; Schwarze, 2007) and contribute to give voice to marginalized humans and non‐humans in such decision‐making processes (Peterson et al., 2007, p. 81; Pezzullo & de Onís, 2018).…”