“…Global tourism contributes about 8% of the world's carbon footprint ( Lenzen et al, 2018 ), and researchers in Iceland are well aware of the impact that the country's tourism industry has on this metric ( Sharp et al, 2016 ). Notwithstanding the collective carbon footprint of international travelers, Iceland has become a leader in domestic sustainable mobility in recent years, with significant research on electric vehicles encouraged by cheap hydroelectricity and short distances between settlements ( de Rubens et al, 2020 ; Lin and Sovacool, 2020 ; Ottesen and Banna, 2020 ; Driscoll et al, 2012 ; Shafiei et al, 2012 ). Iceland has encouraged fiscal incentives for electric vehicle development ( Shafiei et al, 2018 ), while challenges related to decarbonization strategies ( Sovacool et al, 2018 ), low-carbon alternative fuels ( Shafiei et al, 2014a , Shafiei et al, 2014b ), and the expanded use of hydrogen in transport ( Farrell et al, 2003 ) continue to shape the progress of sustainable mobility.…”