The present experiment was aimed to study the effect of imposing modulated temperature treatments 14°C and 18°C, around the fruiting region of watermelon plants, and to estimate the economic feasibility of the temperature treatments based on energy consumption for heating. Watermelon cultivar 'Sambok-gul' was selected and sown on perlite beds in a plastic house under controlled conditions at Watermelon Farm, Jeongeup-Jeonbuk, longitude 35°31′ 47.51N, 126°48′48.84E, altitude 37 m during the early spring season (2010)(2011). The findings revealed that the temperature treatment at 18°C caused significant increase in weight (2.0 kg plant −1 ), fruit weight (8.3 kg plant −1 ), soluble solid content (11.5 %), and fruit set rate (96.5 %) at harvest stage. Higher contents of Ca 2+ and Mg 2+ ions were observed in the 1st upper leaf of the fruit set node (79.3 mgL −1 ) and the 1st lower leaf of the fruit set node (12.0 mgL −1 ), respectively at 14°C. The power consumption and extra costs of the temperature treatment 18°C were suggested as affordable and in range of a farmer's budget (41.14 USD/22 days). Hence, it was concluded that modulating temperature treatments could be utilized successfully to optimize the temperature range for enhancing the fruit yield and quality in the winter watermelon crops.