Catholic reforming policies and Council of Trent rules encouraged and expanded the more public roles and responsibilities of lay confraternities, changing the nature of some old brotherhoods, and promoting new ones. The public images became more important for members, the wider church institutions including associated religious orders, and the public. This article considers some significant aspects of the “public face”: processions, Forty Hour devotions, philanthropy. Confraternities contributed to the theatricality of post‐tridentine, “baroque” religion in cities like Bologna, Naples and most especially Rome, where the Spanish national confraternity played a spectacular role.