Eating behaviour of healthy, independent living Dutch seniors. An exploratory study

Kremer, Stefanie; Hulst, J.; Boesveldt, Sanne

doi:10.1016/j.appet.2013.06.041

Cited by 3 publications

(5 citation statements)

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“…Elderly tend to believe that their diet is already healthy ( 82 , 83 ) and that improving their diet is too late ( 44 , 80 ) . Single beliefs are probably not actionable, however, because they do not directly translate into specific behaviours.…”

Section: Food-level Basesmentioning

confidence: 99%

“…General food beliefs differ strongly among consumers and, as a consequence, the same type of food (for example, functional food) may be perceived as healthy and convenient by some, but as unhealthy and quick-fix solutions by others (81) . Elderly tend to believe that their diet is already healthy (82,83) and that improving their diet is too late (44,80) . Single beliefs are probably not actionable, however, because they do not directly translate into specific behaviours.…”

Section: General Food Beliefsmentioning

confidence: 99%

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Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

et al. 2014

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It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surprisingly little attention in this respect. Therefore, the present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase. Each of the segmentation bases had strengths as well as weaknesses regarding seven evaluation criteria. Given that both product design and communication are useful tools to increase the appeal of functional foods, we argue that elderly consumers in this market may best be segmented using a preference-based segmentation base that is predictive of behaviour (for example, attributes and benefits sought), combined with a characteristics-based segmentation base that describes consumer characteristics (for example, demographics). In the end, the effectiveness of (combinations of) segmentation bases for elderly consumers in the functional food market remains an empirical matter. We hope that the present review stimulates further empirical research that substantiates the ideas presented in this paper.

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Section: Food-level Basesmentioning

confidence: 99%

Section: General Food Beliefsmentioning

confidence: 99%

Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

et al. 2014

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“…In line with this, the three carrier categories most often sorted as "fits well" during the food category sorting task were dairy, bread and cheese ( Figure 3.2); food products that are widely consumed by elderly in the Netherlands (based on data from Kremer, Hulst & Boesveldt, 2013).…”

Section: Carrier Preferencesmentioning

confidence: 61%

“…crisps). Food categories were obtained from a study on the diet pattern of Dutch seniors (based on data from Kremer, Hulst & Boesveldt, 2013) and were presented on white paper cards (Figure 3.1). Participants were instructed to individually sort the sixteen cards by placing each of them under one of three sorting options: "fits well", "in between" and "fits badly", which were printed on a strip of paper.…”

Section: Methodsmentioning

confidence: 99%

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Understanding heterogeneity in decision-making among elderly consumers: the case of functional foods

Trijp¹,

Kleef²,

Wijk³

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Knowledge, perceptions and preferences of elderly regarding protein-enriched functional food

et al. 2014

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Eating behaviour of healthy, independent living Dutch seniors. An exploratory study

Cited by 3 publications

References 0 publications

Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

Understanding heterogeneity in decision-making among elderly consumers: the case of functional foods

Knowledge, perceptions and preferences of elderly regarding protein-enriched functional food

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