Eating ‘Green’: Motivations behind organic food consumption in Australia

Lockie, Stewart; Lyons, Kristen; Lawrence, Geoffrey; Mummery, Kerry

doi:10.1111/1467-9523.00200

Cited by 453 publications

(432 citation statements)

References 18 publications

Supporting

Mentioning

382

Contrasting

Unclassified

Order By: Relevance

“…occasional and committed or regular consumers, dominate the current organic market (see Figure 1). In this respect, and considering empirical evidence, occasional consumers represent the major market segment and regular consumers the smallest segment [17][18][19]33 . Furthermore, most organic food sales come from consumers who switch between conventional and organic food alternatives 16 .…”

Section: Organic Food Market In Chilementioning

confidence: 99%

“…The demand in mature markets (e.g. Germany, UK, Denmark) is today dominated by occasional consumers who are not only motivated by altruistic aspects of organic food consumption, but to a maybe even greater extent by egoistic aspects such as the perceived greater healthiness, nutritional performance and better taste of organic products [17][18][19] . On the contrary, the pioneers among the organic consumers with their rather altruistic motivation remain a stable but smaller segment in mature organic markets 16 .…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Meyer-Höfer

Jaik

Bravo

et al. 2015

Journal of Food Products Marketing

View full text Add to dashboard Cite

Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in AbstractAlthough the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned Behaviour (TPB), the aim of this research article is to investigate the main determinants of organic food consumption in a mature (Germany) and an emerging (Chile) organic market. Subjects aged 18 or above were consulted about their attitudes towards, intention to consume, and stated consumption behaviour of organic food via an online survey in both countries. Items related to social norms and perceived behaviour control (PBC) were also included in the assessments. Exploratory factor analysis was used to identify key constructs in the proposed research model. Afterwards, a partial least squares (PLS) approach was used to assess causal relationships, and significant differences between countries were also tested. The proposed behavioural model was suitable for predicting individuals' behaviour in Chile and Germany. Nevertheless, the findings indicate that the model was able to explain more variance in Germany than in Chile. In line with the TPB, intention to buy organic food is a good predictor of behaviour. In addition, both altruistic and egoistic arguments are significant drivers of attitude towards and intention to buy organic food in Germany. In Chile, only altruistic motives have a significant impact on consumer attitude and intentions. The results of this study have implications for marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that should be considered in communication campaigns to increase organic food demand in both countries. However, along with the evolution of the organic market in Chile, egoistic aspects related to organic consumption might also gain importance in determining consumer behaviour, as is already the case in Germany. In both countries, information should be comprehensive and communicated by a credible source to enable growing consumer trust in the organic food sector as a sustainable alternative to conventional food supply. The barriers that deter organic food consumption have to be addressed by marketers and policy-makers with great attention; these include not only information but also the lack of availability, especially in Chile, and ...

show abstract

Section: Organic Food Market In Chilementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Meyer-Höfer

Jaik

Bravo

et al. 2015

Journal of Food Products Marketing

View full text Add to dashboard Cite

show abstract

“…In other papers the authors discussed about the negative effect of price towards organic food consumption. So, price is a significant barrier for customer's attitude formation towards green food products consumption (Lockie et al, 2002).…”

Section: Psychographic Variablesmentioning

confidence: 99%

“…Again more food value creates more positive belief about the products. More natural content for the organic food items , concern for animal welfare and environmental protection creates more customers' interest towards these products (Lockie et al , 2002). And the customers buying more organic food items from hypermarket, organic stores and farms where they are more motivated towards buying them by the overall environment.…”

Section: External Variablesmentioning

confidence: 99%

Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata

Chattaraj

Mazumder

Lahiri³

2018

Indian Journal of Marketing

View full text Add to dashboard Cite

Executive SummarySince the concept of environmental consciousness has become a necessity to save the mankind, promoting consumption of green products is the need of hour, owing to the fact that green products are environment friendly or sustainable products and are organic in nature. It is evident that the feeling for the health of environment and consumers is being resulted in the emergence of the usage of green products at the cost of traditional or conventional products. However, the magnitude of usage of green products is much behind the ideal one to safeguard the consumers and environment at large. Thus stretching the incidence and depth of usage of green products is a must. In order to achieve the pious objective, it is necessary to know the factors which insist the users to go for the green products so that the same can be ventilated to the masses for extending the consumer base for the green products.On this backdrop, this study has been undertaken to collect responses from the green product users, specifically in cosmetic and food category in and around Kolkata to find out the significant factors, through factor analysis, which contribute for the popularity of the Green products. The study also tries to find out the impact of different psychographic variables with respect to popularity of green products. After identifying the factors, prioritization of the factors on the basis of the magnitude of their influences on consumers' preferences was undertaken with respect to both Cosmetic and Food products.The study also tries to establish whether there is any significant impact of demographic profile of the consumers on their preference towards green cosmetic and food products. Demographic profiles considered in this study are; age-group, gender, education, occupation, income and number of members in the household. In fact, the objective is to map demographic profile of 13 consumers (on the above mentioned facets) with their preference by way of applying one-way ANOVA for the data obtained. The findings so obtained will certainly lend a hand to contrive for stretching the incidence and depth of usage of green cosmetic and food products focusing on influential facets of demographic profile of the consumers.The findings so obtained will definitely help in augmenting the usage of green products and hence contribute to safeguard the health of consumers and environment at large. Keywords:Green Cosmetic products, Green Food products, Factors, Psychographic variables, Demographic variables, Kolkata. 14 Introduction OverviewFrom the last decade onwards people became more concerned about their health as a result of which they are using more of green products. Green products can be stated as having less of an impact on the environment and are less damaging to human health than conventional products, and hence are also called as sustainable or environment friendly products. Green products are produced from recycled components,(i.e., the decomposition of residues of food and food products instead of chemical fertilizers...

show abstract

“…The same can be said about the consumers. All analyses of consumption data show that women are much more likely to purchase organic qualities than are men, from Australia (Lockie et al 2002) to Ireland (Davies et al 1995).…”

Section: Organic Production and Consumptionmentioning

confidence: 99%

Agricultural Markets

Mann¹

2018

Socioeconomics of Agriculture

View full text Add to dashboard Cite

Since the times of Adam Smith, ten thousands of economists have devoted most of their efforts to understanding markets. The resulting narrative they have helped develop impressively explains a large number of real-world phenomena.The most basic version of this narrative goes as follows: Two selfish individuals find that they can increase their utility by trading with each other. They engage in the trade on a fully informed base and end up happier than they were before.Economists also acknowledged that life can be somewhat more complex than that and have developed their models accordingly. For example, they modelled cases where full information was not available to one or both of the market partners. All these extensions of the basic model have led to a large body of thought about exchanges. Millions of pages have been filled to adapt the two selfish individuals to the linkages and insecurities in the real world.In this chapter, we will examine three market-related fields of decision-making in the realms of agriculture and rural areas. We start by coming back to the issue of occupational choice, this time mainly from a market perspective. A second section will then focus on the dynamics of settling or depopulating rural areas from a market perspective. Finally, we will look at choices on the food market.

show abstract

Eating ‘Green’: Motivations behind organic food consumption in Australia

Cited by 453 publications

References 18 publications

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata

Agricultural Markets

Contact Info

Product

Resources

About