2015
DOI: 10.1177/1359105315576607
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Eating in groups: Do multiple social influences affect intake in a fast-food restaurant?

Abstract: This study investigated multiple social influences to determine whether they affect amount eaten at a fast-food environment. Using observational methods, data on meal duration, foods eaten and personal characteristics were collected for 157 McDonald's patrons. Analysis of covariance revealed that female diners ate less kilojoules when eating in mixed- versus same-sex groups (adjusted difference = 967 kJ, p < .05), while male diners eating in mixed-sex company ate more in groups compared to pairs (adjusted diff… Show more

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citations
Cited by 27 publications
(17 citation statements)
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“…When having lunch at a university canteen, female students were found to adapt their food choice and food consumption to lower calorie foods when being seated with one or more male persons (Young, Mizzau, Mai, Sirisegaram, & Wilson, ). The same effect was found for female adults having a meal in a fast‐food restaurant (Brindal, Wilson, Mohr, & Wittert, ). Both studies related their findings to the social perception of women appearing more desirable or more feminine when eating few or low‐calorie food.…”
Section: Resultssupporting
confidence: 67%
“…When having lunch at a university canteen, female students were found to adapt their food choice and food consumption to lower calorie foods when being seated with one or more male persons (Young, Mizzau, Mai, Sirisegaram, & Wilson, ). The same effect was found for female adults having a meal in a fast‐food restaurant (Brindal, Wilson, Mohr, & Wittert, ). Both studies related their findings to the social perception of women appearing more desirable or more feminine when eating few or low‐calorie food.…”
Section: Resultssupporting
confidence: 67%
“…For the most part, students reported being comfortable making decisions about their food in social context. In agreement with findings from other studies, respondents indicated some pressure to consume similar amounts of food when in the presence of others (Brindal, Wilson, Mohr, & Wittert, 2015;de Castro, 1994;de Castro & de Castro, 1989;Robinson, Thomas, Aveyard, & Higgs, 2014). Additionally, respondents were more likely to feel pressured socially to make healthy food choices rather than unhealthy food choices.…”
Section: Discussionsupporting
confidence: 81%
“…Along similar lines, a study conducted in a fast food restaurant environment found that females ate fewer calories in a mixed sex group when compared to a same sex group. Thus suggesting that gender is an influential force as well (Brindal, Wilson, Mohr, & Wittert, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…We concur that social norms have pervasive effects on eating behaviour (Brindal et al, 2015), but changing norms have proven challenging (e.g. changing excessive drinking in college campuses; Cameron and Campo, 2006).…”
supporting
confidence: 55%