“…Orbach, 1979;Chernin, 1983;Lawrence, 1984) have illustrated, the cultural prescription of thinness as a key requisite of feminine beauty has been hegemonic in Western cultures since the 1960s. More recently, critical feminists (Bordo, 1993;Eckermann, 1997;Probyn, 1987;Malson, 1998;Burns, 2004) and others (Maisel et al, 2004) have elucidated a host of other ways in which thinness, particularly for women, is positively construed as, for example, signifying self-control, contained identity and individualistic competitiveness as well as 'idealised' femininity. Such work has similarly illustrated how fatness is conversely associated with gluttony, lack of self-control, laziness and unattractiveness.…”