“…Second, from the standpoint of citizens, social media decreases the cost to individuals of participating in political activities and allows individuals to participate in a shared movement without necessarily being in the same location or acting simultaneously (Earl & Kimport, ). Third, social media technologies enable people to self‐select the type of information they want to consume, which has the potential to ideologically polarize information consumption (Bennett & Iyengar, ; Garcia, Abisheva, Schweighofer, Serdult, & Schweitzer, ; Gruzd & Roy, ; Hong, ; O'Hara & Stevens, ; Sunstein, ). Taken together, although social media has the potential to transform the power structure of political voices, very few researchers have provided empirical evidence related to this effect.…”