for the entire web 4.3. The combination of online and offline data 4.3.1. Credit rating agencies 4.3.2. Tracking and profiling by banks and insurance companies 4.3.3. The shift from commercial contexts to administrative and law enforcement contexts 5. Implications of digital persona and profile creation and use Chapter 6 Preface The chance to write a PhD thesis is a wonderful privilege. It requires effort, lots of effort, but also a good working environment. An environment with high academic standards and culture, which consists not only of the physical surroundings but also, perhaps even more importantly, of people who support and contribute to your own academic development. I found this environment at the Tilburg Institute for Law, Technology, and Society (TILT) at Tilburg University. I am grateful to those who created this environment for me and trusted me in writing and completing this thesis. Special thanks should go to my supervisors, Professor Ronald Leenes and Professor Bert-Jaap Koops, and to my M706 office mate, Martin Pekárek. Doing my research and presenting the interim results gave me the opportunity to meet all kinds of people. This was a great pleasure and very inspiring, it also strengthened my ability to communicate my research and its societal relevance to the outside world. Finally, nothing is possible without a good home. Thanks to my lovely family and their unlimited support by creating room for my work and by giving love and understanding. I dedicate this book especially to my beloved children: Jetske and Tjabbe.