Eco-advertising and Ban-on-Plastic: the Influence of CSR Green Practices on Green Impulse Behavior

Hayat, Khizar; Zhu, Jianjun; Ali, Sharafat; Ageli, Mohammed Moosa

doi:10.1007/s13132-022-01014-w

Cited by 14 publications

(24 citation statements)

References 90 publications

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“…For instance, Bhardwaj [ 27 ] researched environmental perspectives and suggested that CSR attributes enhanced stakeholders' and customers’ perceptions of psychological comfort and well-being. Similarly, Hayat et al [ 28 ] shared some CSR successful performances in the organizational scenario, reflecting that CSR characteristics help to avoid unfavorable environmental activities, which boosts customer attraction. Moreover, previous scholars have found a significant relationship between different dimensions of CSR and its impact on different service sectors (see Table 1 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM

Wang,

Zhang,

Tian

et al. 2024

Heliyon

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Section: Literature Reviewmentioning

confidence: 99%

Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM

Wang,

Zhang,

Tian

et al. 2024

Heliyon

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“…Due to COVID-19-related lockdowns and quarantine restrictions, similar to other industries, food factories have also faced shutdowns (Chesbrough, 2020). International trade restrictions issued by national governments also exacerbated problems and reduced trade by 12–33% (Hayat et al ., 2021a, b, c). More than 11% of companies declared bankruptcy during this time of crisis (Markovic et al.…”

Section: Introductionmentioning

confidence: 99%

“…The current era of the post-COVID-19 consequences in Pakistan has opened new avenues for the food industry toward the adoption of open innovation related to inward and outward sustainability. There is an immense need to train and familiarize manufacturing and human resource managers with the driving, linkage and dependent barriers to open innovation implementation in manufacturing firms (Jun et al ., 2019; Hayat et al ., 2021a, b, c).…”

Section: Introductionmentioning

confidence: 99%

Exploring the factors for open innovation in post-COVID-19 conditions by fuzzy Delphi-ISM-MICMAC approach

Ullah

Zhu

Hayat

et al. 2023

EJIM

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PurposeOpen innovation has attracted the attention of experts and business entities for the sustainable survivability of firms, especially in the post-COVID-19 era. The food and beverage industry has been facing sustainable survivability problems. It is important to identify and evaluate the factors of open innovation from the perspectives of the food and beverage industry. This study serves that purpose by identifying and evaluating the factors of open innovation in the post-COVID-19 era with a special reference to Pakistan's economy.Design/methodology/approachThe present study integrates the Fuzzy Delphi Method (FDM), Interpretive Structural Modelling (ISM) and Matrice d’ Impacts Croises Multiplication Applique a Classement (MICMAC) methods to analyze the factors involved in the adoption of open innovation in the food and beverage industry in Pakistan. Firstly, based on an extensive literature review of the most relevant studies, the factors affecting open innovation have been identified and finalized using FDM and experts' opinions. Secondly, the hierarchical framework has also been prepared by implementing the ISM approach. Thirdly, the MICMAC approach was employed to evaluate the factors to examine the driving and dependence powers of the factors of open innovation adoption.FindingsThe study identified 17 factors of open innovation adoption in Pakistan's food and beverage industry and 16 factors were finalized using FDM. The ISM-MICMAC matrix unveiled that awareness seminars and training, along with a lack of executive commitments, were strong factors with high driving power, but these factors proved to be weakly dependent powers regarding the other factors. Moreover, a lack of innovation strategy, R&D and non-supportive organizational culture exhibited low driving power but strong dependent power.Practical implicationsThe findings of the study could help firms and business entities understand the driving and dependent factors involved in open innovation for the sustainable survivability of the food and beverage industry. The study provides strong reasons to believe that an open innovation strategy, along with stakeholder collaboration, the adoption of rules and regulations and managerial commitment, could stimulate open innovation. Moreover, governments should promote the business sector, especially the food and beverage industry, to facilitate the sector while also providing awareness seminars and training, creating environments conducive to reducing innovation costs.Originality/valueSome previous studies have analyzed the factors involved in green innovation from the perspective of the manufacturing industry and environmental protection. The present study is a pioneer study to examine the factors involved in the adoption of open innovation in the food and beverage industry in Pakistan from the perspective of the post-COVID-19 era. For this purpose, the present study uses an integrated Fuzzy Delphi-ISM-MICMAC approach for the analysis.

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“…By adopting green marketing strategies, marketers are therefore encouraged to utilise scarce resources effectively in line with personal and corporate goals. In order to address issues with sustainable development, companies must now adopt these solutions as a matter of need rather than choice (Vilkaite-Vaitone et al, 2022) (Hayat et al, 2022) [3][4]. The ABCD analysis framework, a well-known technique for analysing a business prospective, is currently being employed by numerous studies.…”

Section: Introductionmentioning

confidence: 99%

Quantitative ABCD Analysis of Green Marketing for Sustainable Development

Frederick

Sujaya

et al. 2022

IJCSBE

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Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements. Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development. Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. Paper Type: Empirical Analysis

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Eco-advertising and Ban-on-Plastic: the Influence of CSR Green Practices on Green Impulse Behavior

Cited by 14 publications

References 90 publications

Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM

Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM

Exploring the factors for open innovation in post-COVID-19 conditions by fuzzy Delphi-ISM-MICMAC approach

Quantitative ABCD Analysis of Green Marketing for Sustainable Development

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