“…In the last years, researchers have shown an increasing interest in the applications of the NBRV to several contexts like manufacturing firms (Andersén et al, 2019;Demirel & Kesidou, 2019), agri-food companies (McDougall et al, 2019), small firms (Adomako et al, 2020;Danso et al, 2019;Roxas et al, 2017), sustainable organizations (Jr, 2019), higher education institutions (HEIs) (Kim & Kraft, 2017), and hospitals (Minbashrazgah & Shabani, 2018). Still, the analysis of a sector with strong environmental impacts as agriculture may bring new insights to the literature.…”