Eco-friendly packaging: Preferensi dan Kesediaan Membayar Konsumen di Marketplaces

Fianda, Arif Yoga Ali; Fandinny, Intan; Kacaribu, Lely Novida Br; Desyani, Noor A’fiana; Asyifa, Nuraulia; Wijayanti, Pini

doi:10.14710/jil.20.1.147-157

Cited by 5 publications

(4 citation statements)

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“…Penggunaan kemasan ramah lingkungan dapat menjadi salah satu upaya untuk mengurangi tumpukan sampah dan produksi limbah sampah melalui gerakan pencegahan, pengurangan, daur ulang, dan penggunaan kembali. Kemasan ramah lingkungan adalah kemasan yang terbuat dari bahan yang mudah terurai tanah, dapat didaur ulang, serta tidak berbahaya bagi lingkungan dan manusia [10].…”

Section: Kemasan Ramah Lingkungan Untuk Produk Abon Ikanunclassified

Pengolahan Abon Ikan dan Rumah Produksi sebagai Potensi Desa Sidoharjo, Tepus, Gunungkidul

Pratama

2023

JAI

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Desa Sidoharjo merupakan salah satu desa yang terletak di Kecamatan Tepus, Kabupaten Gunungkidul dengan jumlah penduduk sebanyak 6.850 jiwa dan memiliki banyak potensi desa yang dapat dikembangkan, khususnya potensi laut dan kuliner. Melalui program Kuliah Kerja Nyata (KKN) Society 5.0 periode 81 Universitas Atma Jaya Yogyakarta ini, kegiatan berfokus pada pengembangan salah satu potensi desa yang bersumber dari laut, yaitu ikan. Ikan dapat diolah menjadi abon ikan yang dapat dijual kepada para wisatawan. Untuk mewadahi proses produksi, dibuat desain rumah produksi abon ikan dan pengemasannya menggunakan kemasan ramah lingkungan (eco-friendly). Melalui program ini, harapannya warga Desa Sidoharjo dapat mengembangkan potensi desa, memiliki peluang kerja untuk meningkatkan perekonomian dan kesejahteraan warga desa serta menjaga lingkungan dengan mengurangi penggunaan plastik.

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Section: Kemasan Ramah Lingkungan Untuk Produk Abon Ikanunclassified

Pengolahan Abon Ikan dan Rumah Produksi sebagai Potensi Desa Sidoharjo, Tepus, Gunungkidul

Pratama

2023

JAI

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“…Marketing strategy is often also referred to as marketing strategy. Marketing Strategy has an important role for the success of the company's business in general and the marketing field in particular (Fianda, et, al., 2022).…”

Section: Marketing Strategymentioning

confidence: 99%

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Nisa

2023

JMOI

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Increasing awareness of environmental issues has led to changes in the way consumers behave in their life activities. Not only pay attention in terms of health but also in terms of sustainability. This study aims to determine the determination of marketing strategies through recyclable packaging product materials. This research method used is qualitative method. The statistical tools used are Strengths, Opportunities, Aspirations, Results analysis. the total number of informants is 6 people consisting of 2 internal parties of PT. Amcor Flexibles Indonesia and 4 from the customer's side. The analysis techniques used in this study are, Data Reduction, Data Presentation and Conclusion. The results of data analysis showed, PT. Amcor Flexibles Indonesia uses a market penetration strategy by doing better marketing starting from marketing through social media, endorsements from people who have many followers and creating interesting content that can attract many customers.

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“…In the last few decades, the use of plastic packaging has increased significantly throughout the world, including in Indonesia. The increase in transactions on online marketplaces has also resulted in the number of package deliveries increasing [1], where the packages are packaged using plastic packaging. Apart from online entrepreneurs, the current decline in the spread of COVID-19 has also prompted entrepreneurs to reopen offline businesses to attract more consumers.…”

Section: Introductionmentioning

confidence: 99%

“…On the other hand, ecofriendly packaging is also able to provide incentives for entrepreneurs, namely increased profits and a better reputation if they implement the green concept, because 87 percent of consumers are interested in buying products from brands that can provide added value for social and environmental reasons. Moreover, consumers who care about the environment will be willing to pay more for the products offered [1]. As companies market their products while still paying attention to environmental sustainability (green marketing) [9].…”

Section: Introductionmentioning

confidence: 99%

Comparison Analysis of Eco-Friendly and Non Eco-Friendly Packaging in Meeting Market Demands for Home Industries to Support the Achievement of Sustainable Development Goals in West Java

Rahma,

Debora,

Rahmani

2024

E3S Web Conf.

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In recent decades, the use of plastic packaging has increased significantly worldwide, including in Indonesia. The amount of waste produced in Indonesia, according to the National Waste Management Information System Data of the Ministry of Environment and Forestry, reached 19.45 million tonnes by 2022, while the West Java Province itself produced about 1.07 million tonnes of garbage per month. One of the contributing activities of the waste is the use of plastic packaging by household industry enterprises. The more prevalent use of plastics is by household activity, which accounts for 39.63% of the total use of garbage. This is due to the function and quality of the packaging that are of concern to entrepreneurs and consumers, but the need for support for the implementation of green development can affect the effect of packaging being environmentally friendly. In this study, we will compare the quality of eco-friendly and non-ecologically friendly packaging using the House of Quality (HOQ) method. HOQ is a method that can provide knowledge of the expectations and wishes of customers for a product. Thus, through this comparison test, we get recommendations for packaging results according to customer expectations that can be applied to the household industry. It emerged that the first order of priority that needs to be considered is packaging that is not easily damaged/broken and the last priority for consumers in choosing packaging is the weight of packaging. The implementation of this research also results in an external target, which is an indexed international proceeding. The benefits of this research for researchers are insight and experience, as well as basic research material related to sustainable development goals, fund analysis, and market needs that can be applied to dedication and teaching.

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Eco-friendly packaging: Preferensi dan Kesediaan Membayar Konsumen di Marketplaces

Cited by 5 publications

References 0 publications

Pengolahan Abon Ikan dan Rumah Produksi sebagai Potensi Desa Sidoharjo, Tepus, Gunungkidul

Pengolahan Abon Ikan dan Rumah Produksi sebagai Potensi Desa Sidoharjo, Tepus, Gunungkidul

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Comparison Analysis of Eco-Friendly and Non Eco-Friendly Packaging in Meeting Market Demands for Home Industries to Support the Achievement of Sustainable Development Goals in West Java

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