“…In fact, although many studies have documented significant sex differences, with women generally reporting greater eco-friendly intentions and behavior than men (e.g., Cincera & Krajhanzl, 2013;de Leeuw, Valois, Morin, & Schmidt, 2014;Fielding & Head, 2012;Zelezny, Chua, & Aldrich, 2000), other studies (e.g., Hadler & Haller, 2011;Hunter, Hatch, & Johnson, 2004;Tindall, Davies, & Mauboules, 2003;Xiao & Hong, 2010) have found no sex differences. According to the TPB, differences in intentions and behavior between men and women may be the result of divergent behavioral, normative, and/or control beliefs which affect the proximal antecedents of intentions, that is, attitudes, subjective norms, and perceptions of behavioral control (Ajzen, 2005).…”