Ecological and cultural features and waste management in the city of Mytischi

Averianova, Elizaveta; Arustamov, Eduard

doi:10.15862/03rro217

Cited by 1 publication

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“…It should be noted that, on the one hand, all the above-mentioned concepts adopted at the level of legislative initiatives and supported by public organizations (for example, separate collection of garbage, refusal to use plastic packaging, additional measures to reduce emissions into the environment) do serve to protect the environment. Table 1 summarizes the beginning of the practice of applying systematic waste sorting in Europe [2, [18][19][20][21][22][23][24]. On the other hand, it is an additional (and often very substantial!)…”

Section: Methodsmentioning

confidence: 99%

Green economy: a role of IMC in formation of public consciousness

2019

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The article considers the system-forming role of integrated marketing communications as a means of building a dialogue and finding a compromise between business, government and society. The impact of integrated communications on the formation of conscious consumption and care for environment in the countries of the world and in Russia has been estimated. The absence or insufficient efforts of the state to inform a consumer about environmental initiatives which form a negative or neglectful attitude to eco-activism as a whole have been revealed. Vice versa, carefully planned and purposeful actions to form introduce environmental initiatives and inform the target audience about them lead to a positive response from business and public, conscious adherence to established rules and regulations (separate collection of waste, reduction of consumption, saving of natural resources, saving production and etc.) and the formation of additional voluntary commitments and initiatives. As a result of the research, it was proposed to introduce the concept of re-use, reduce, recycle in Russia, both by companies and households.

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