Ecological consciousness of the XXI century human and the ways of its verbalization in the media discourse environment

Abstract

The paper aims at studying and analyzing the language implementation of the development of peoples ecological consciousness in the present-day Russian and English-speaking media discourse environment. The modern media discourse has become an important source of various environmental lexical units which can affect peoples consciousness and change their behavior in a more eco-friendly way. The research is based on two parallel and opposite scientific approaches integrated in the media discourse which are ecologisation and anthropocentrism. The study is built on the analysis of the language models of ecological issues in different popular national and international media editions of Russia and English-speaking countries; in TV documentaries; on YouTube channels; in eco-friendly bloggers speeches and texts. The findings of the research showed that the media discourse environment is actively inculcating green ideas into peoples consciousness today both in Russia and abroad. More people are trying to follow the conscious consumption lifestyle. The media language is also becoming an important tool in introducing new environmental lexical units - neologisms - which are easily disseminated in the media discourse space and are actively being adopted by society. Overall, this research has confirmed the idea that the present-day language of the media discourse space is a powerful mediator of a new life sustainable development philosophy which helps human consciousness evolve in an eco-friendly way and try to make our planet a safer, healthier and more comfortable place for living.

[Retracted] The Ecological Consciousness of Natural Writing in British and American Romantic Literature

“…At the end of the 19th century, due to the changes in nature, human beings began to pay more and more attention to the external living environment, thus generating a new perspective to look at the relationship between human and nature and ecological consciousness [ 1 ]. “Ecological consciousness is a special value concept, which is based on the mutual relationship between all ecology and human activities in nature, including itself [ 2 ].…”

“…From the end of the 18th century to the thirties of the 19th century, romanticism was deeply disappointed by the "Kingdom of reason" designed by French Enlightenment philosophers, and tried to seek new spiritual support (1) content: no longer deliberately highlighting human philosophical rationality, but deeply exploring human emotional world (2) style: imagination-based and ups and downs of French Hugo's Notre Dame de Paris; e liberation of Prometheus by Shelley; Heine's Germany, the legend of winter [8]. Nature plays an important role in British and American literature.…”