“…Real-world research is always more complex than stylized positions, because individual authors and theories can change their position throughout their career. For ecological modernization theory, for instance, with regard to which Mol (1999) distinguishes three generations, the first generation seems to fit well in the reformist position, because of its emphasis on technological innovation and market forces. Second-generation (with more emphasis on institutional and cultural dynamics) and, especially, third-generation ecological modernization theories (Spaargaren and Cohen, 2009), which pay more attention to concrete systems and consumption practices, would fit better under the reconfiguration position.…”