“…Obviously there is great inertia, a disinclination to enact necessary change, in unsustainable activities (e.g., Wittneben et al, 2012). While there is much in the literature to explain inertia at the individual level (e.g., Kollmuss & Agyeman, 2002;Padel & Foster, 2005), at the organizational level (e.g., Pataki, 2009;Post & Altman, 1994) or at the societal level (Daly, 2013;Hopwood et al, 2005;Mol & Sonnenfeld, 2000), explanations that focus on the industrial level are lacking. For instance, some explanations of climate change inertia view it as a "tragedy of the commons" (Dietz et al, 2003;Pfeiffer & Nowak, 2006).…”