2014
DOI: 10.1108/jes-04-2011-0042
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Econometric investigation of internet banking adoption in Greece

Abstract: Purpose – The purpose of this paper is to examine if high branch fees, branch dissatisfaction as well as any previous experience of Greek banking customers with other banking technologies (i.e. Automated Teller Machines (ATMs)) have any impact on the probability of internet banking adoption. Further, the authors comment on the socio-economic and demographic characteristics of Greek banking customers, which effect the decision to adopt internet banking services. … Show more

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Cited by 18 publications
(20 citation statements)
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“…More specifically, this approach is mainly focused on identifying channel characteristics, product characteristics and individual customer characteristics as drivers of adoption. On one hand, channel characteristics are related to customers' perceived characteristics of the web as a sale channel, such as perceived risk of online channel (Mansumitrchai and Chiu, 2012), access to this channel (Giordani et al, 2014), trust in the web site (Hsu et al, 2013) and customer satisfaction with the web site (Ha and Janda, 2014). On the other hand, product characteristics are related to customers' perceived characteristics of products/services.…”
Section: Drivers Of Customers' Adoption Of the Online Channelmentioning
confidence: 99%
See 1 more Smart Citation
“…More specifically, this approach is mainly focused on identifying channel characteristics, product characteristics and individual customer characteristics as drivers of adoption. On one hand, channel characteristics are related to customers' perceived characteristics of the web as a sale channel, such as perceived risk of online channel (Mansumitrchai and Chiu, 2012), access to this channel (Giordani et al, 2014), trust in the web site (Hsu et al, 2013) and customer satisfaction with the web site (Ha and Janda, 2014). On the other hand, product characteristics are related to customers' perceived characteristics of products/services.…”
Section: Drivers Of Customers' Adoption Of the Online Channelmentioning
confidence: 99%
“…Previous research has mainly focused on analysing social and technical dimensions that affect the diffusion of this channel (e.g., Harrison et al, 2014). Customer attitudes towards new technologies (Ha and Janda, 2014), usability (Chong et al, 2010) or access to this channel (Giordani et al, 2014) measured using surveys have been some of the most commonly analysed dimensions within this framework. Despite the fact that survey data are able to consider a wide variety of antecedents of adoption, they have a number of limitations.…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, customers are struggling to change their habits, deeds, the way they interact with its internet banking services offer (Alsajjan & Dennis, 2010;Chemingui, 2013;Chen & Teng, 2013;Hanafizadeh, Keating&Khedmatgozar, 2014;Khalil, Sutanonpaiboon, &Mastor, 2010;Nor & Pearson, 2008). The potential customers' readiness to adopt the technology is also a significant factor (Al-Ajam and MdNor, 2015;Al-alak, 2014;Chiou& Shen, 2012;Giordani, Floros & Judge, 2014;Liu, Jing & Huang, 2005;Rezaei, Amin & Wan Ismail, 2014). Interestingly, Karjaluoto, Mattila and Pento, (2002) found lack of consumer skills and experience with computers and technologies, which sway the consumer attitude toward internet banking.…”
Section: Statement Of the Problemmentioning
confidence: 99%
“…Laeven and Valencia (2010) show that there are many commonalities between recent and past crises, both in terms of underlying causes and policy responses. Giordani et al (2014) examine if high branch fees, branch dissatisfaction as well as any previous experience of Greek banking customers with other banking technologies have any impact on the probability of internet banking adoption. The results show that branch dissatisfaction and high branch fees have no impact to the internet banking adoption in Greece.…”
Section: Labour Marketmentioning
confidence: 99%