Economic Analysis of Marketing Channel of Wheat Production in Hardoi District of Western Uttar Pradesh, India

Abstract

Wheat, a vital global staple, has been cultivated since ancient times, nourishing over a billion people. Its role in agriculture and food security is crucial. In Uttar Pradesh's Hardoi district, the Bharkhani block was chosen for its extensive wheat cultivation, and five villages were randomly selected. Three wheat distribution channels were studied: Producer - Consumer Producer - Village Trader - Consumer Producer - Village Trader - Wholesaler - Retailer - Consumer Findings revealed that in Channels I, II, and III, producers' shares in consumer expenses were 98.63%, 92.14%, and 73.78%, respectively. Marketing costs were Rs. 20.00, Rs. 53.00, and Rs. 73.78 per quintal, with middlemen's margins of Rs. 00.00, Rs. 69.00, and Rs.
 196.00 per quintal in Channels II and III. Channel I stood out as the most efficient due to its lack of middlemen, highlighting its potential to optimize wheat distribution.