1986
DOI: 10.1097/00005650-198604000-00003
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Economic and Policy Analysis of University-based Drug ???Detailing???

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Cited by 144 publications
(117 citation statements)
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“…40,41 Evidence indicates that academic detailing may provide benefits that exceed the costs for some but not all interventions. [42][43][44][45][46][47][48] Academic detailing has become a cornerstone of interventions to optimize prescribing in 3 provinces that have fully funded programs providing services to all practising family physicians. Although smaller academic detailing programs exist, more support is required to maintain the key principles of academic detailing throughout Canada.…”
Section: Role Of the Pharmacistmentioning
confidence: 99%
“…40,41 Evidence indicates that academic detailing may provide benefits that exceed the costs for some but not all interventions. [42][43][44][45][46][47][48] Academic detailing has become a cornerstone of interventions to optimize prescribing in 3 provinces that have fully funded programs providing services to all practising family physicians. Although smaller academic detailing programs exist, more support is required to maintain the key principles of academic detailing throughout Canada.…”
Section: Role Of the Pharmacistmentioning
confidence: 99%
“…[1][2][3] Controversy surrounds the use of free samples. 4 Studies have described potential safety problems, 5,6 health professionals who divert samples for self-administration or resale, [7][8][9][10] the influence of pharmaceutical representatives who distribute samples, [11][12][13] and the contribution of samples to rising drug and health insurance costs. [14][15][16] In addition, numerous studies suggest that free samples may influence the prescribing behavior of physicians and trainees.…”
mentioning
confidence: 99%
“…Based on this behavioral science and several field trials, it is possible to define the theory and practice of methods to improve physicians' clinical decision making to enhance the quality and cost-effectiveness of care. Some of the most important techniques of such "academic detailing" include (1) conducting interviews to investigate baseline knowledge and motivations for current prescribing patterns, (2) focusing programs on specific categories of physicians as well as on their opinion leaders, (3) defining clear educational and behavioral objectives, (4) establishing credibility through a respected organizational identity, referencing authoritative and unbiased sources of information, and presenting both sides of controversial issues, (5) stimulating active physician participation in educational interactions, (6) using concise graphic educational materials, (7) highlighting and repeating the essential messages, and (8) …”
mentioning
confidence: 99%