Economic Competence as a Goal of Elementary-School Education

Gavian, Ruth Wood; Nanassy, Louis C.

doi:10.1086/458683

Cited by 6 publications

(2 citation statements)

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“…Consumer education in schools is supposed to teach children about the operation of business, money management, and the ability to select and use goods and services wisely (Gavian & Nanassy 1955). There is little research about the role of teachers in consumer socialisation in Hong Kong.…”

Section: H1mentioning

confidence: 99%

Social comparison, imitation of celebrity models and materialism among Chinese youth

Chan

Prendergast

2008

International Journal of Advertising

123

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Materialism is an important issue, especially among young people, and especially in a Chinese context. Based on a theoretical model of the endorsement of materialistic values among Chinese youth, the objectives were to examine the influence of interpersonal communication on social comparison, and the influence of advertising viewing on imitation of celebrity models. In turn, the study examined how both social comparison and imitation of celebrity models contribute to young people's endorsement of materialistic values. A mall intercept survey of 631 young people aged 15-24 in Hong Kong revealed that peer communication and susceptibility to peer influence had strong positive relationships to engagement in social comparison. Motivation for viewing advertisements had a strong positive relationship to imitation of celebrity models. In turn, both social comparison and imitation of celebrity models were positive predictors of materialism.

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Section: H1mentioning

confidence: 99%

Social comparison, imitation of celebrity models and materialism among Chinese youth

Chan

Prendergast

2008

International Journal of Advertising

123

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“…However, in spite of the belief by some individuals that school has always been the main learning source of young people's positive consumer behaviors [3,5,191, the existing consumer education materials and practices have been criticized on the grounds that they teach young people very little about effective consumer behavior [7,8,251.…”

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An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents

Moschis

Moore

1978

Journal of Consumer Affairs

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Recent public policy discussions have focused on the role and lnfluences of televkion, school, and family in teaching young people various desirable and undesirable consumer-related cognitions and behaviors. This research provides a theoretical and empirical basis useful in resolving such issues. The study examined the influences of television, family, school and peers on the acquisition of specific consumer skills that contribute to the individual's competency and proficiency as a consumer in the marketplace.In recent years, public-policy makers and consumer educators have shown increasing interest in consumer socialization, that is, the process by which young people acquire consumption-related skills, attitudes, and knowledge.Public-policy makers need to understand consumer socialization in order to respond effectively to charges made by various consumer groups about the effects of marketing activities on young people. Advertising critics, for example, argue that advertising strongly influences youth and results in undesirable socialization (e.g., nonrational, impulse-oriented buying). On the other hand, defenders of advertising practices respond by stating that advertising simply sets up the agenda for positive parent-child interaction and provides consumption-learning experiences for the child 1201.Because of the recent consumer education movement and the various public policy issues concerning the effects of promotion on young people, consumer educators have also shown a renewed interest in consumer education courses as a means of preparing children for effective interac-

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