Economic Conditions for the Development of Biodiversity-Friendly Paddy Rice Agriculture

Nishimura, Takeshi; Matsushita, Kyohei; Fujie, Takeshi

doi:10.2750/arp.31.514

Cited by 3 publications

(3 citation statements)

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“…In Japan, diverse threatened species have been conserved in regions where BFF has been ongoing for many years, and an approximate 30% price premium for rice has been realized in these cases (Policy Research Institute, MAFF, 2010). Adding a price premium seems to be possible when social capital is available so that farmers are able to share their BFF practices and outcomes on biodiversity within local communities (Nishimura et al, 2012a). To help in the proliferation of BFF products and enhance biodiversity conservation across wider regions where local social capital does not work, it will be necessary to not only nurture interest in conservation but also to foster the types of consumer motivations observed in organic agriculture.…”

Section: Willingness To Paymentioning

confidence: 99%

“…However, a higher price premium is desirable if yield loss, annual yield fluctuations, and additional economic costs for implementing BFF practices are all considered. The conservation of diverse wildlife may make it possible to achieve higher‐priced sales in cases where social capital (e.g., connection to farmer friends, local environmental non‐governmental organizations, or social clubs) can be utilized to sell environmentally friendly produce at a premium (Nishimura et al, 2012a). In addition, successful examples of advantageous sales have actually been achieved by combining the conservation of a flagship species of stork, pesticide reduction, and outreach activities involving multiple stakeholders (Uenishi, 2019).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Japanese consumer's visual marketing preferences and willingness to pay for rice produced by biodiversity‐friendly farming

Tokuoka,

Katayama,

Okubo

2024

Conservat Sci and Prac

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A market‐based approach for biodiversity conservation can promote sustainable food production, but little is known about how consumers perceive rice and organisms conserved through biodiversity‐friendly farming (BFF). To address this gap, we conducted a web survey of 600 Japanese respondents to investigate their visual preferences for 20 photographs of organisms and landscapes found in paddy field areas and their willingness to pay (WTP) for BFF rice. Our results showed that paddy field landscapes were most preferred, followed by plants and birds, while insects and an endangered frog were the least preferred. Lowland flat and mountainous terraced paddy landscapes were most often selected as package photographs for BFF rice. Most respondents were willing to pay a premium of 0%–30% for BFF rice. Interest in biodiversity conservation was a common respondent characteristic, and it had a relatively strong influence on image preferences and WTP. Presence of children in certain age groups, sex, age, and experience with living near farmlands or conservation activities also affected the image preference or WTP answers, but to a lesser extent. These findings reveal consumer perceptions of BFF and the importance of effective eco‐labeling strategies for communicating conservation activities and improving promotion of sales to consumers.

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Section: Willingness To Paymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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