2018
DOI: 10.5539/ibr.v11n7p64
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Economic Decisions and Simon’s Notion of Bounded Rationality

Abstract: Decision making in economics has been always intertwined with the concept of rationality. However, neoclassical economic literature has been dominated by a specific notion of rationality, namely, perfect rationality, characterized by the assumption of consistency and by the maximization hypothesis. Herbert Simon, in his long research activity, questioned this concept of perfect or global rationality, suggesting a different vision, based on empirical evidence and regarding an individual’s choices. He challenged… Show more

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Cited by 11 publications
(5 citation statements)
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“…Concepts from two major applicable theoretical systems, Bounded Rationality Theory (BRT) [61][62][63] and Bandura's Theory of Self Efficacy (SE) [64][65][66], framed this research. Based on BRT, we expect that cognitive limitations and incomplete information availability will drive students to make decisions based on knowable qualities, such as income and specialty competitiveness, instead of acting to maximize their own personal values [61,62]. SE focuses on one's belief in his/her ability to influence their cognitive response to adversity and thus persevere toward their goals [64].…”
Section: Objectivesmentioning
confidence: 99%
“…Concepts from two major applicable theoretical systems, Bounded Rationality Theory (BRT) [61][62][63] and Bandura's Theory of Self Efficacy (SE) [64][65][66], framed this research. Based on BRT, we expect that cognitive limitations and incomplete information availability will drive students to make decisions based on knowable qualities, such as income and specialty competitiveness, instead of acting to maximize their own personal values [61,62]. SE focuses on one's belief in his/her ability to influence their cognitive response to adversity and thus persevere toward their goals [64].…”
Section: Objectivesmentioning
confidence: 99%
“…Many authors argued that the current definition of health utility fails to fulfill its basic function as this definition puts emphasis on the decision-making process that generates the health utility without providing a clear and concise description of its particular essence, intrinsic nature, and indispensable qualities ( Kahneman and Tversky, 1979 ; Kahneman and Thaler, 1991 ; Kahneman et al, 1997 ; Kahneman and Sugden, 2005 ). Several authors also stated that the current definition of health utility makes gratuitous use of personal preferences in order to approximate actual experienced utility as research shows that personal preferences are unstable over time and are based on incomplete information as well as bounded rationality making them inappropriate for projective purposes ( Kahneman and Tversky, 1979 ; Simon, 1990 ; Kahneman and Sugden, 2005 ; Schilirò, 2018 ). Most authors further argued that the current definition of health utility unjustifiably adopts the premise of psychological egoism as research suggests that certain human behavior does not seem to be explained by self-regarding desires and posits that one must desire things beyond one’s own self-regarding desires in order to actualize them ( Kahneman and Tversky, 1979 ; Kahneman and Thaler, 1991 ; Kahneman et al, 1997 ; Kahneman and Sugden, 2005 ).…”
Section: Critical Perspectivesmentioning
confidence: 99%
“…Man is a rational animal, and it is assumed that he makes rational choices or rational behavior. Rational behavior implies a decision-making process that is grounded in making choices that result in the optimization of utility for an individual (Schiliro, 2018). The assumption behind this behavior is that people would prefer decisions that would create more utility for them than harm.…”
Section: Rational Consumptionmentioning
confidence: 99%