“…8,573.89 trillion. Meanwhile, based on the ASEAN Investment Report 2022 which was released in September 2022, the most significant number of MSMEs in Indonesia is in the ASEAN region, with around 65.46 million units in 2021, with a workforce absorption of 97% of the workforce, and contributing 14.4% of national exports (ASEAN, 2022) Several researchers have analyzed the factors that affect the performance and sustainability of MSMEs in Indonesia, as well as effective mentoring strategies to address these challenges (Yusnita, Tresiana, & Meutia, 2022). In this context, analytical techniques such as Market Segmentation Analysis, VRIO, PESTEL analysis, Porter's Five Forces, Business Model Canvas, and SWOT analysis have been used to help MSMEs identify their weaknesses, opportunities, threats, and strengths and formulate appropriate strategies.…”