“…In order to address declining livestock productivity and rising poverty among the livestock-dependent households, deliberate efforts have previously been made by the Kenya government to improve local breeds (e.g., by promoting crossbreeding of Zebu and Boran to produce the Sahiwal) or through subsidised artificial insemination (AI) services targeting enhanced crossbreeding of local breeds with exotic ones such as Charolais, Simmental and Hereford. Moreover, upon economic liberalisation in Kenya in 1990s, private sector operators, including cooperatives joined the government in the provision of crossbreeding services, especially AI or natural bull services (for details see for instance, Owango, Lukuyu, Staal, Kinyanjui, & Njubi, 1998;Rege, 1998;Kahi, Thorpe, Nitter, Van Arendonk, & Gall, 2000;Bebe, Udo, Rowlands, & Thorpe, 2003;Kahi, Nitter, & Gall, 2004). However, the major focus of cattle improvement programmes in Kenya has been dairy sub-sector; the beef cattle sub-sector is relatively neglected by policy (Gamba, 2006).…”