Economic Growth Through Financial Development: Empirical Evidences from New Member States and Western Balkan Countries

Hysa, Eglantina; Rehman, Naqeeb Ur

doi:10.1007/978-3-031-30996-0_4

Cited by 1 publication

(1 citation statement)

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“…According to (Pym 1980), to have the sustainability and financial prosperity of business profit growth through consumer-centric strategies, the issues of technology failures were analyzed to facilitate the work of employees, to perform services for customers based on their requirements during and after purchases, as well as how to have profit stability and financial prosperity. According to (Hysa and Rehman 2021) and (Rehman and Hysa 2021), the findings underscore the role of financial development and remittances in influencing the reduction in economic growth in the Western Balkan countries (WBC). In addition, the study by Morina et al (2020) shows that exchange rate volatility significantly hampers real economic growth.…”

Section: Theoretical Analysismentioning

confidence: 99%

Synergizing Sustainability and Financial Prosperity: Unraveling the Structure of Business Profit Growth through Consumer-Centric Strategies—The Cases of Kosovo and Albania

Lulaj,

Dragusha,

Hysa

et al. 2024

IJFS

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This research investigates the synergistic relationship between sustainability and financial prosperity in businesses, specifically focusing on the impact of consumers on profit growth in Kosovo and Albania. The study aims to understand consumers’ perceptions of their purchases, the factors influencing their choice of businesses, and the types of businesses that effectively support consumers in these countries. Data were collected through a survey completed by 200 consumers and 200 businesses. The analysis, utilizing multivariate analysis of variance, descriptive analysis, and reliability analysis with SPSS, reveals that consumers significantly influence the sustainability of business profit growth. Moving forward, it is recommended that businesses prioritize offering reasonable prices, quality products/services, easy access to products/services, clear information about products/services, and convenient locations. The research has profound implications for businesses, consumers, and countries and suggests the need for further exploration of the impact of consumers on profit growth in diverse contexts.

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