Cloud computing is providing cheaper, cost effective efficient automation, data management services to the organizations and this trend is gradually increasing. Using cloud based services can eliminate cost and complexity of managing the underlying application. It allows users to access and use the most sophisticated technologies without being required to pay enormous amounts of money to purchase the system or to develop it in-house. This study aimed to investigate cloud computing advantages and disadvantages, its services and implementation stages in pharmaceutical industry of Pakistan. Cloud computing practices included Cost Saving, Security & Privacy, Automation, Data Integrity, and Regulatory compliance. An Adopted survey was planned and circulated over an example of 400 workers. Research hypotheses were evaluated using structured equation modelling. The outcome shows that cost savings, security and privacy, competitive pressure, automation and awareness have a positive and fundamental effect on pharmaceutical operations. Strangely, there is a negative effect of external support on cloud computing. The effects are noticeable in the pharmaceutical industry.