“…Scholars in a range of disciplines, including information science (Klein & Myers, 1999), consumer behavior (Arnold & Fischer, 1994), and organization science (Prasad, 2002), have explored the implications of hermeneutics for their respective fields and proposed guidelines tailored to these perspectives. Although beyond the scope of this article, a similar set of guidelines tailored to the concerns of scholars in the radical subjectivist stream of entrepreneurship research-and informed by recent work on narrative and hermeneutic approaches to both economics (e.g., Lavoie, 2007) and entrepreneurship (e.g., Hjorth & Steyaert, 2005)-would provide a useful foundation for applying hermeneutic principles to this field as well. In formulating such guidelines, scholars will need to consider the implications for entrepreneurial "stories" of such key hermeneutic concepts as the independence of a text's potential meanings from its author's intentions; the central role of language in constructing meaning; the hermeneutic circle, the site of the iterative relationship between a text and its parts that informs the meaning ascribed to the whole; hermeneutic horizons, the fluid boundaries that circumscribe the historical and cultural contexts of both text and reader; the fusion of these horizons that emerges as readers' initial expectations change through dialogue with the text; and the hermeneutics of suspicion, which encourages readers to critique the socially constructed assumptions implicit in the text (see Arnold & Fischer, 1994;Klein & Myers, 1999;Prasad, 2002).…”