“…In the agricultural and resource economics literature, the DCE methodology has been used to analyze consumer preferences for environmental amenities (Bell, Shah, & Ward, 2014;Bennett & Blamey, 2001;Birol & Das, 2010, 2012Selassie & Kountouris, 2010), ecosystem services (Hurd, 2006;Villalobos & Huenchuleo, 2010), food quality attributes (Lim & Hu, 2016, Yin et al, 2018Lusk & Schroeder, 2004;Ortega, Wang, Wu, & Olynk, 2011), conservation agriculture (Ward, Bell, Parkhurst, Droppelmann, & Mapemba, 2015a), electricity service (Sagebiel, 2011), and new or improved production technologies (Arora, Bansal, & Ward, 2019;Ward & Singh, 2015b;Ward, Ortega, Spielman, & Singh, 2014).…”