“…8, No. 9; wellness or ecotourist, the main criterion in choosing the participants of the survey was the strong similarity between the samples' demographic characteristics and that of the typical wellness tourist (Lehto, Brown, Chen, & Morrison 2006, Mak, Wong & Chang, 2009, Voigt, Brown, & Howat, 2011 or ecotourist (Galley & Clifton, 2004, Wearing & Neil, 2009, do Paço, Alves, & Nunes, 2012. Table 1.…”