This research delves into the important part that food technology plays in reducing environmental impacts via sustainable practices and innovative packaging. It presents edible straws as a sustainable substitute for single-use plastic packaging and highlights the significant effect of this practice on environmental deterioration. In this qualitative study, we look at how members of Generations Y and Z in Indonesia feel about and use edible straws. Despite concerns about price and longevity, it reveals a growing demand for eco-friendly goods. Although there is a lot of support for green projects, the research reveals that SMEs have a hard time finding a balance between sustainability and profitability and staying competitive in the market. Findings stress the need for deliberate approaches to increase the food industry’s adoption of sustainable practices.