Editing: The Design of Rhetoric

Dragga, Sam; Gong, Gwendolyn

doi:10.2190/edr

Cited by 11 publications

(8 citation statements)

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“…Other aspects of visual style identified by Dragga and Gong (1989) regarding editing can also affect POP. Most importantly for our analysis, "discourse medium and participation" regards the appropriate visual for the medium (p. 94).…”

Section: Stylementioning

confidence: 99%

“…As Horner noted, a study of classical rhetoric was not complete without "a consideration of all five of its canons" (1993, p. ix). All canons were applied to more visually diverse manuscripts in Dragga and Gong's (1989) NCTE-ATTW award-winning Editing: The Design of Rhetoric. Because the subject nearly entirely was the editing of extant 2-dimensional technical manuscripts, however, the work did not specifically address generation of 3-dimensional messages.…”

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confidence: 99%

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Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising

Cross

2009

Journal of Technical Writing and Communication

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Point-of-purchase advertising (POP) is responsible for half of the purchase decisions made in the store. Because of: 1) the influence of POP on the sale of technical consumer products and the economy; 2) our need to understand trends that shape technical and business communication; 3) the intermedial nature of POP (where spoken and written words work with place, visual image, physical structures, and multimedia integrated marketing campaigns); and 4) its theatrical and local nature, we need both a situated and theoretical exploration of POP. Drawing upon three months' participant observation in advertising, I describe a POP composing process in an integrated marketing campaign. Cognitive responses to layout and the interrelation of rhetorical canons are considered for preparing communication for a marketplace that is three-dimensional variegated, noisy, and peripatetic.

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Section: Stylementioning

confidence: 99%

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confidence: 99%

Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising

Cross

2009

Journal of Technical Writing and Communication

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“…This process is nothing more than information design, a topic addressed in the majority of TPC programs [7, p. 162]. Further, TPC scholars have long been interested in arrangement in general and outlining in particular [40,41]. The essays themselves rely mostly, if not exclusively, on writing skills, and TPC graduates should be familiar with responding to the exam's case-study-like structure [7, p. 163; 39].…”

Section: The Advantage Of a Tpc Educationmentioning

confidence: 99%

Breaking Professional Boundaries: What the MacCrate Report on Lawyering Skills and Values Means for TPC Programs

Todd¹

2008

Journal of Technical Writing and Communication

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In 1992, the American Bar Association released the MacCrate Report, which listed the ten skills and four professional values that all attorneys need and critiqued law schools and state bars for not doing enough to teach and encourage the development of these skills and values. In response, law schools have significantly increased the skills-based components in their curricula, and most state bar exams now include a performance test. Technical and Professional Communication (TPC) programs already provide substantial instruction in all of the skills and values described in the MacCrate Report; further, an education in TPC prepares graduates to excel in law school and on the bar exam. This knowledge offers opportunities for growth if educators, administrators, and scholars take steps to encourage students to consider not only writing for but also joining in the legal profession.

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“…In the 1990s and early 2000s, studies of communication and design attempted to deconstruct how we make sense of pictures and how they gain meaning (Ashwin, 1984; Dragga, 1992; Dragga & Gong, 1989). These studies influenced scholars who were interested in how visuals contribute to the design of professional documentation.…”

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confidence: 99%

Picture This

Groot

Nickerson

Korzilius

et al. 2015

Journal of Business and Technical Communication

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Corporate documents increasingly rely on visual rhetoric to complement text. Although previous studies have indicated that companies’ local culture may be reflected in the images they employ, scholars have never systematically investigated the use of visual rhetoric as it is used across different business cultures. This study analyzes visual rhetoric using a new model of visual metadiscourse—a set of devices that designers use to convey meaning in order to influence the audience’s interpretation of the text. The study compares the visual metadiscourse in photos used in English management statements in the annual reports of Dutch and U.K. companies. The results show that metadiscourse is inherent not only in the written text of a corporate document but also in the visuals that a design team chooses to include. The results also indicate that despite some similarities, Dutch-based and U.K.-based statements contain differences in their use of visual metadiscourse. Several of these differences can be attributed to cultural differences between the Netherlands and the United Kingdom. The study underlines the applicability of the new model and warns international text designers not to overlook cultural differences in visual metadiscourse.

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Editing: The Design of Rhetoric

Cited by 11 publications

References 0 publications

Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising

Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising

Breaking Professional Boundaries: What the MacCrate Report on Lawyering Skills and Values Means for TPC Programs

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