In this article I argue for advancing family communication scholarship by incorporating more methodologies like communicology, which reflect human science systems of inquiry. Foremost, communicology offers a paradigm exemplar of the methodological integration of semiotic and phenomenological theory. We find that communicology is one among a number of emerging postmodern perspectives, like narratology and performance theory, for example, which effectively combines both interpretive and critical research agendas. Approaches like communicology show promise for future research aimed at critically examining the world of the family in its inherent concreteness, emotionality, and subjectivity.The study of the family used to seem to many one of the dullest of endeavors. Now it appears as one of the most provocative and involving.A. Giddens, 1987, p. 23 Since Arthur Bochner published his 1976 piece on the "conceptual frontiers" of the study of family communication, the last several decades have seen a steady increase in scholarship, which testifies to its provocative and involving nature for communication researchers (see, e.g.