“…Frugal innovation overlaps with the concepts of reverse innovation, disruptive innovation, grassroots innovation, catalytic innovation, Gandhian innovation, and “Jugaad” in Hindi. [9] Radjou et al outline the six principles for effective innovations in their book “Jugaad Innovation” – “seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart.”[10] They go on to say, “Collectively these six principles of Jugaad help drive resilience, frugality, adaptability, simplicity, inclusivity, empathy, and passion, all of which are essential to compete and win in a complex world.”[10]…”