“…Despite a growing body of scholarly work on organizational change towards gender equality (e.g., Coleman & Rippin, ; De Vries & Van den Brink, ; Ely & Meyerson, ; Eriksson‐Zetterquist & Renemark, ; Van den Brink & Benschop, ), little is still known about the process of transformational change and what type of gender equality interventions are actually effective (Benschop, Holgersson, Van den Brink, & Wahl, ; Benschop, Mills, Mills, & Tienari, ; Dobbin & Kalev, ; Kalev, Dobbin, & Kelly, ; Vinkenburg, ). Ely and Meyerson () and Meyerson and Kolb () criticize traditional gender equality interventions for being slow, partial and/or superficial (e.g., Benschop & Verloo, ; Eriksson‐Zetterquist & Styhre, ) and argue that transformational change requires interventions that involve a continuous discussion and revision on the (gendered) norms that underlie work practices in organizations.…”