“…Human resources are the key barrier to innovation in tourism, relating to, for instance, 'insufficient skills, competencies and low formal qualifications, as well as motivation to engage in innovation processes' (Najda-Janoszka & Kopera, 2014, p. 199). The difficulties in creating a collaborative innovation culture (McPhee, Guimont, & Lapointe, 2016) often means that new ideas are abandoned at a conceptual stage (Najda-Janoszka & Kopera, 2014). Maybe as a result, most innovations in tourism come forth with the influence of, or as a consequence of, other and wider innovations outside the tourism sector (Bramwell & Lane, 2012;Hjalager, 2015).…”