“…Teachers do not work in isolation however, they are members of departments and discipline groups, as well as institutions and the wider tertiary education sector. At each level there are multiple critical factors related to management and organisation, collaboration and dissemination, e‐learning design, and people, all having an influence upon institutional (and therefore teacher) change (Davis & Eales, 2007). At the core of the change towards embedding e‐learning, it stands to reason that if appropriate professional development experiences are to be designed and implemented, then they have to be cognisant of the views of e‐learning held by staff as they are the ones who will have primary responsibility for engaging their students via e‐learning.…”