“…A route to that happy future was described more than 100 years ago by Arthur D. Little, who founded the eponymous company and who was also instrumental in establishing the formal study of chemical engineering in the United States. In 1909, he observed that the rapid growth of technology in the U.S. was accompanied by the wastefulness that America is still, unfortunately, practicing. To encourage improvements in the chemical and energy industries, he reminded his readers that “Every waste that is prevented or turned to profit, ... and every more effective process which is developed, makes for better living in the material sense and for more wholesome living in the higher sense”.…”