Editorial on “Technological innovation in B2B international trade”

Technological advancements and B2B international trade: A bibliometric analysis and review of industrial marketing research

“…Although it is encouraging to see previous research recognising the importance of trading agreements between countries, and particularly the computerized advantage deriving from them (Cluster 2), the literature exploring specific trading initiatives is limited and outdated. This reinforces Lacka et al (2019)'s call for papers which would account for various trading agreements, and how technological advancements can support industrial firms in their international trading activities. Furthermore, countertrade has not received scholarly attention for over two decades now, and considering the recent move towards international trading arrangements, research into those practices is required.…”

“…This growth is directly related to opportunities deriving from international trade initiatives such as the North American Free Trade Agreement (NAFTA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), as well as the Belt and Road Initiative (BRI). As Lacka et al (2019) point out, however, 'in order for the initiatives, such as NAFTA, CPTPP, BRI, among others, to have a meaningful impact on 21 st century global economy, effective and efficient cooperation of businesses of all types and sizes in regional as well as international trade is required'. This has not been fully explored thus far, and Lacka et al (2019) therefore call for research to examine issues concerning B2B international trade, particularly explorations of the role of technological advancements in B2B cross-border trade, as previous research points out that technological innovations can support businesses and international trade growth (Weerawardena et al, 2019;Gregory et al, 2019).…”

“…As Lacka et al (2019) point out, however, 'in order for the initiatives, such as NAFTA, CPTPP, BRI, among others, to have a meaningful impact on 21 st century global economy, effective and efficient cooperation of businesses of all types and sizes in regional as well as international trade is required'. This has not been fully explored thus far, and Lacka et al (2019) therefore call for research to examine issues concerning B2B international trade, particularly explorations of the role of technological advancements in B2B cross-border trade, as previous research points out that technological innovations can support businesses and international trade growth (Weerawardena et al, 2019;Gregory et al, 2019). Responding to Lacka et al (2019)'s call, this study sets out to provide an overview of research contributions concerning B2B international trade, and the role technological innovations play supporting businesses in those efforts.…”

“…This has not been fully explored thus far, and Lacka et al (2019) therefore call for research to examine issues concerning B2B international trade, particularly explorations of the role of technological advancements in B2B cross-border trade, as previous research points out that technological innovations can support businesses and international trade growth (Weerawardena et al, 2019;Gregory et al, 2019). Responding to Lacka et al (2019)'s call, this study sets out to provide an overview of research contributions concerning B2B international trade, and the role technological innovations play supporting businesses in those efforts. By doing so this papers aims to contribute to the literature at two levels.…”

How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak

“…The research conducted by Järvinen et al (2012) highlights that B2B companies are aware of the potential of digital marketing to improve business results, but the lack of resources limits their ability to fully exploit them. Previously, researchers have mostly explored the identification of web-based applications, which can be traced back to multiple categories: wikis, blogs, social networks, public or private communities, content sharing websites, social tools, and virtual social networks (Ammirato et al 2019;Lacka et al 2020). Indeed, according to a recent research (Diba et al 2019), B2B marketing professionals currently use popular digital platforms like Facebook and Instagram to launch a content network, then they switch to more B2B-oriented social media such as LinkedIn to share more specific content.…”