Editorial: Relaunching Marketing Letters

Bradlow, Eric T.; Golder, Peter N.; Huber, Joel; Jap, Sandy D.; Labroo, Aparna A.; Lehmann, Donald R.; Lynch, John; Mizik, Natalie; Winer, Russell S.

doi:10.1007/s11002-020-09551-7

Cited by 5 publications

(3 citation statements)

References 3 publications

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“…Furthermore, even established context effects, such as the attraction effect, have been subject to debate (e.g., Frederick et al 2014;Huber et al 2014;Simonson 2014). Given the contemporary efforts to foster replicability in consumer research (Bradlow et al 2020;Inman et al 2018), we encourage researchers to put the examination and replication of further context effects on their agenda. Such research projects should consider the difference between theory and effect application (Calder et al 1981) and implement corresponding procedures to safeguard the results' generalizability (Lichters et al 2015).…”

Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

Forty years of context effect research in marketing: a bibliometric analysis

2023

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Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the research on context effects is spread across several fields, making it difficult to grasp the entire scope. Reviews focusing on specific effect types can facilitate rigorous research and publication practices, but they focus primarily on prominent context effects, neglecting others. Furthermore, those reviews do not provide insight into the structure of scholarly networks that result from research collaborations and shape, generate, distribute, and preserve the intellectual knowledge of the context effect domain. Addressing these issues, we present a large-scale bibliometric analysis of the field, that helps navigate the context effect landscape, highlights its themes, and identifies knowledge gaps. An interactive web application also allows for our analyses to be customized and extended.

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Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

Forty years of context effect research in marketing: a bibliometric analysis

2023

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“…The rarity of replication studies, specifically within the business and economics disciplines, has prompted numerous calls over three decades for such endeavors (e.g., consumer behavior: Hunter, 2001; economics: Coffman et al., 2017; information systems: Berthon et al., 2002; Brendel & Muntermann, 2022; marketing: Bradlow et al., 2020; strategic management: Eden, 2002; Ethiraj et al., 2016; Hubbard et al., 1998; and operations and supply chain management: Frohlich & Dixon, 2006; Gattiker et al., 2022; Goldsby & Autry, 2011; Pagell, 2021). Some business disciplinary journals are beginning to act.…”

Section: Introductionmentioning

confidence: 99%

“…The Strategic Management Journal commissioned a special issue to “… encourage replication studies in the field …” and show its commitment to “… publishing high‐quality replications on a regular basis” (Ethiraj et al., 2016, p. 2191). Marketing Letters now offers a “Replication Corner” submission track to encourage scholarly efforts to “… replicate and extend the most interesting and impactful papers …” in the field (Bradlow et al., 2020, p. 313). The Journal of Supply Chain Management (2022) held a virtual publishing workshop in 2022 to introduce registered reports and encourage replication research and regularly reports “Replication Conversations” with operations and supply chain management (OSCM) scholars.…”

Section: Introductionmentioning

confidence: 99%

Advancing OSCM scientific knowledge by replicating empirical findings: Step‐by‐step procedure and illustration for transformative replication endeavors

Polyviou,

Rungtusanatham,

Reczek

et al. 2024

Decision Sciences

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Replication endeavors contribute to the accumulation of scientific evidence about previously reported findings and are crucial for scientific progress. Replication studies are, however, often discouraged and rarely published in the operations and supply chain management (OSCM) discipline. In this article, we offer a framework for replications consisting of two complementary tables. This framework recognizes two types of replications already defined in the literature (i.e., The Exact (EXT) Replication and the Methods‐Only (MTD) Replication) and adds to these two new types (i.e., the Bounded‐Conceptual‐Extension (BCE) Replication and the Transformative (TRF) Replication). The framework clarifies what constitutes replications, forms of replication endeavors, and their purposes. Importantly, we also differentiate replication endeavors from reproducibility tests, robustness checks, and post hoc analyses. Moreover, we describe a seven‐step procedure to guide the design, execution, and presentation of replication endeavors, illustrating these steps by conducting a TRF Replication that incorporates, at the same time, a BCE Replication and an MTD Replication of Polyviou et al. (2018). The proposed framework and seven‐step procedure hopefully motivate OSCM scholars to embrace replications as valuable scientific endeavors that can yield corroborating evidence to bolster confidence in previously reported findings and, better yet, provide new nuanced findings to advance precise scientific understanding of past and new OSCM phenomena.

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Using virtual reality to increase charitable donations

2022

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Marketer interest in using virtual reality (VR) as a persuasion tactic continues to rise. Notably, one sector at the forefront of utilizing this tactic for persuasive means is nonprofit marketing. Many charities have devoted considerable resources to creating VR appeals under the assumption that this medium will increase donations over and above present tactics. However, research has not yet examined the persuasive consequences VR may provide over more traditional channels. This research seeks to understand the opportunities and limitations this emerging tactic can offer marketers. Specifically, we examine the donation effectiveness of three real VR charitable appeals by assessing actual donation behaviors, and find that VR appeals increase donations compared to a two-dimensional (2D) format. This work addresses a timely and relevant issue for practitioners and opens doors to future research investigating VR’s applications to marketing. Supplementary Information The online version contains supplementary material available at 10.1007/s11002-021-09601-8.

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Editorial: Relaunching Marketing Letters

Cited by 5 publications

References 3 publications

Forty years of context effect research in marketing: a bibliometric analysis

Forty years of context effect research in marketing: a bibliometric analysis

Advancing OSCM scientific knowledge by replicating empirical findings: Step‐by‐step procedure and illustration for transformative replication endeavors

Using virtual reality to increase charitable donations

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