Editors’ letter: New research and opportunities in public relations and visual communication

Pressgrove, Geah; Janoske, Melissa; Haught, Matthew J.

doi:10.1016/j.pubrev.2018.04.006

Cited by 19 publications

(10 citation statements)

References 31 publications

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“…Even so, there has been little research linking public relations to visually-oriented social media, visual communication content and visual culture. This study answers the call posed by Pressgrove, Janoske, & Haught (2018), who lamented the paucity of resources in visual communication occupying the space between public relations practice and scholarship and called for further research to "…dive deeper into the use of visuals in myriad contexts (p. 319)".…”

Section: Recent Data Reveal That Instagram Is Rapidly Increasing In Psupporting

confidence: 61%

An Arab perspective on social media: How banks in Kuwait use instagram for public relations

Al-Kandari

Gaither

Alfahad³

et al. 2019

Public Relations Review

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This study examines the public relations functions of eight Kuwaiti banks listed in the Kuwait Stock Exchange Market (KSEM) that post on their Instagram accounts. It also uses market-size, organization, and individual level predictors to model Instagram postings. A content analysis of 1,502 posts revealed the banks use Instagram for promotion, information dissemination, community building, and interactive engagement, in that order of prominence. The findings suggest banks operate at the confluence of visual communication through Instagram and integration of religious symbolism to serve a public relations function predicated on image and influence. In doing so, the banks tap into the wellspring of social media use by target publics by navigating a balance between obedience to Allah and meeting bank business objectives. The resulting tension between sacred and secular highlights Arab cultural values and suggests Instagram fosters individualism, which challenges Arab emphasis on collectivism and fractures the notion online platforms can effectively build meaningful relationships that characterize Arab culture. The study posits Instagram is more effective in an Arab context at image building than relationship building, threading the importance of visual communication through social media across Arab culture and global public relations practices.

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Section: Recent Data Reveal That Instagram Is Rapidly Increasing In Psupporting

confidence: 61%

An Arab perspective on social media: How banks in Kuwait use instagram for public relations

Al-Kandari

Gaither

Alfahad³

et al. 2019

Public Relations Review

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“…However, we would maintain that “virtual reality” is in reference to a specific suite of technologies (Steuer, 1992), but those technologies are immersive to varying degrees. While the utility of these immersive technologies is being explored in a variety of communication contexts, including journalism (de la Peña et al, 2010; Dominguez, 2017; Pavlik & Bridges, 2013), marketing (Klein, 2003), and promotions (Tussyadiah, Wang, & Jia, 2017), additional research is needed (Pressgrove et al, 2018). To advance understanding, and given the centrality of both environment and plot to discussions of the message‐ and medium‐based elements of immersive systems (Slater & Wilbur, 1997), two psychological processes discussed below are: presence as “being in a mediated place” and narrative engagement as “being in a mediated story.”…”

Section: Immersive Technologies and Storytellingmentioning

confidence: 99%

“…In practice, visual narratives are commonly used as a mechanism for informing, engaging, persuading, and educating audiences. While emerging scholarship has begun to explore the convergence of visual narratives and communication efficacy, additional research is needed to better understanding emerging storytelling and story viewing modalities (Pressgrove, Janoske, & Haught, 2018). One such trend is the use of immersive technologies that allows audiences to experience stories from a first person and perceptually absorbed perspective (studied as virtual reality journalism in de la Peña et al, 2010; immersive storytelling in Watson, 2017).…”

Section: Introductionmentioning

confidence: 99%

From immersion to intention? Exploring advances in prosocial storytelling

Pressgrove

Bowman

2020

Journal of Philanthropy and Marketing

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Little empirical work has explored the psychological processes triggered by immersive technologies and how they might lead to more effective desirable prosocial outcomes. Thus, the current study explores two different modalities for presenting 360 videos—YouTube and head‐mounted display (HMD)—as strategies for engaging audiences with cause‐related stories. Across three stories, using these technologies led to the highest levels of presence, but there was no association between presence and increased attitudes towards the story content. Only narrative engagement impacted prosocial attitudes towards the video content. Data suggest that regardless of the technology used, telling engaging narratives that increase the viewer's self‐efficacy is key to behavioral intentions—immersive technologies help viewers feel closer to the physical location of the narrative, but not the narrative itself.

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“…In so doing, it can “incite emotions, ultimately influencing attitudes and impacting behaviors” (Brubaker and Wilson, 2018: 343). Despite this significance, there is a dearth of research bringing together public relations and visual communication insofar as existing literature mainly emphasizes the way organizations “use a social media tool, rather than the role of visuals and visual narratives in the larger scope of public relations theory and practice” (Pressgrove et al, 2018: 317).…”

Section: Visual Communication and Engagement: A New Frontier?mentioning

confidence: 99%

Online engagement as a multimodal discursive practice: The case of Dubai Cares’ Facebook page

Moussa

Benmessaoud

2020

Public Relations Inquiry

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The paper examines the role of social media platforms in public relations engagement, focusing on the case of a leading non-profit organization in the UAE, namely Dubai Cares. Drawing on multimodal critical discourse analysis (MCDA), the paper analyses the textual, paratextual, and visual modes of communication deployed by the organization, and investigates their role as (multimodal) discursive practices in constructing engagement and shaping power relations between the organizations and its publics. A key finding of the paper is that Dubai Cares’ online public relations efforts to promote its international recognition and legitimacy often come at the expense of addressing multiple power differentials between the organization and its stakeholders. The paper demonstrates how approaching engagement as a multimodal discourse, where power relations are at play, helps transcend the limitations of instrumental interpretations of the notion of engagement, thus obscuring its inherent discursive and social dimension.

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Editors’ letter: New research and opportunities in public relations and visual communication

Cited by 19 publications

References 31 publications

An Arab perspective on social media: How banks in Kuwait use instagram for public relations

An Arab perspective on social media: How banks in Kuwait use instagram for public relations

From immersion to intention? Exploring advances in prosocial storytelling

Online engagement as a multimodal discursive practice: The case of Dubai Cares’ Facebook page

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