Digital social innovation (DSI) involves the use of digital technologies in the development and implementation of innovative products, services, processes and business models that seek to improve the well-being and agency of socially disadvantaged groups or address social problems related to marginality, inequality and social exclusion (Qureshi, Pan, & Zheng, 2017;Shalini et al., 2021). Often, DSI is less about technological innovation and more about social innovation-a process of finding innovative, effective and sustainable solutions to pressing societal challenges, such as those listed in sustainable development goals (SDGs). Thus, technology can be anywhere in the range of simple WhatsApp enabled groups (Parthiban et al., 2021; and advanced blockchain-enabled supply chain , but its deployment is innovative in tackling wicked social problems, such as poverty, inequality, social exclusion, marginalisation and poor healthcare